In today’s primarily remote work environment, professionals have had to adjust how they approach daily interactions. Face-to-face meetings, impromptu hallway conversations, and in-person lunches are relatively nonexistent. Additional effort is required to meet colleagues, build relationships and make an impact in virtual meetings. Even as physical office locations begin to reopen, remote work and virtual interactions will likely continue indefinitely. In these hybrid work environments, it’s important individuals build and maintain consistent personal brands that reflect who they are both in person and on screen.

Now that organizations have been operating virtually for a few months, some of the initial novelty has worn off. Professionals are settling into their home offices and adopting new norms and expectations for operating in the current state of business. As the remote work environment becomes commonplace, it’s important to revitalize your role in propelling your organization’s corporate culture.